The esports industry is experiencing rapid growth in the past years and is worth billions of dollars already. There are hundreds of millions of fans worldwide, and the trend is growing.

This type of games is part of a very competitive and also organized section of video gaming, and that is what is driving young people to it.

In fact, compared to traditional sports, esports gaming has the youngest age of sports viewership. What does that mean? Well, even with international football, there are so many young people watching esports.

The game is so engaging that there are even online tournaments on which you can bet. Some of the biggest bookmakers, like Unibet, offer great football esports odds. And this is another thing that takes this industry to the big sporting league.

There are even broadcasting rights that are on a skyrocketing growth in the past years. The industry increases its revenues following a path and an experience similar to football.

With all this being said, it is no wonder that traditional football is entering the world of esports. And the reasons are plenty.

One of them is, of course, the young fan base compared to the continuously ageing audience in football. And esports bring some of the coolest innovations on the market: The technology, the use of social media and other new and catching features.

The football stakeholders are looking at the football video games, like Football Manager, and esports in general, to reach young audiences. For Example, Football Manager 2020 has experienced an unprecedented number of gamers last year, when more and more people turned their attention from outside sports to home-based fun activities, at least for some months.

There are important Football Manager tournaments, like the World eSports Championship, so it is taking its place in the big league of esports. Its popularity increased massively in the past years.

And some clubs have gone even further than football video games.

There are big football clubs that have their own esports divisions, that built their own teams or even bought successful existing teams. Today, the football clubs and the fans team up in creating some of the most spectacular e-leagues.

And football clubs don’t limit only to football video games when it comes to esports. That is understandable because some of the biggest games in esports are League of Legends, CS:GO, Fortnite, or Dota 2.

So, big European clubs have switched their attention to other esports, and some examples are FC Barcelona, Manchester City, Paris Saint-Germain, or AS Roma. Their partnerships are with some of the biggest names in the video games industry.

For example, Barcelona bought a successful team in Rocket League, while Manchester City has a partnership with FaZe Clan, which is one of the biggest names in esports. Paris Saint-Germain entered the world of Dota 2, while AS Roma has a partnership with another big esports organization, Fnatic.

Another football team, Schalke 04, launched a team in League of Legends, while FC Copenhagen teamed up with the biggest media company in Scandinavia. They established a new esports brand.

Some other big European clubs involved in esports are Sporting Lisbon, West Ham United, Valencia, and Wolfsburg.

The similarities with football, the younger targeted generation, and the prospects of safeguarding a business future are the most important things driving the partnership between esports and big football clubs. They know how this market goes and know that exposure will eventually lead to sponsors and growth. Also, some great success stories like NBA 2k Gaming League represent a role model for the clubs investing in esports.