Update
So, now I'm in October of the 2012/2013 season. It's our first season in the Premiership and during the pre-season I decided to tell the board I could achieve a mid-table finish with a transfer budget of £20m and a wage budget of £400,000. However, I was in 2 minds whether to bring any new players in. Firstly, because my current squad had done so well last season I wanted to see what the same players could do this season and secondly because, despite our success, we only got £50,000 for winning the Championship and £100,000 for winning the League Cup. Our sponsorships for the previous season were also very low and Kenny Miller on his own was taking up a huge 10% of the total wage budget (which was at £250,000). This, combined with Tom Cairney's transfer fee being paid monthly, meant that during the first season we had managed to make an average loss of £1.2m per month!!!
I also had to think about the fact that players like Robert Earnshaw, Dekel Keinan and Joe Mason who were now of no use to me, had just received 50% salary increases due to the promotion. Thankfully, Keinan agreed to a mutual termination of his contract. Joe Mason is currently loan listed, but has rejected 3 offers from League 1 teams. And Robert Earnshaw... well... he is a legend at the club. The only legend, actually. And I know the fans would hate it if I sold him. So he'll play the role as absolute backup this season.
I couldn't sign nobody though. We had an extra competition this year in the Euro Cup, I had let Lee Naylor and Birger Maertens go on free transfers too. Our midfield was already very thin and now we only had 1 striker (Kenny Miller) contracted to the club who was good enough for the Premiership. We needed to spend £4.4m on Delfouneso, at the very least. I ended up spending the entire budget, totalling £28m on transfers. Here they are:
As you can see, they're all young players with good potential except from van Nistelrooy who I just couldn't resist on a free, also considering he signed for £20k per week. I got a sales boost from the big name too.
Stadsgaard, Robin Yalcin, Lucas Roser and Samed Yesil are all 18 or under and have been placed in the reserves squad and on the loan list.I brought in Hanley for £5m because I'm confident that I can train him into a great centre back for years to come, and Caulker joins on loan for 12 months from Spurs as a wonderkid with an option to buy for £9m. We needed reinforcement at the back with Maertens leaving (because he wanted a £30k per week raise) and Mark Hudson and Ben Turner are not quite Premiership standard.
At left back I've brought in Matthew Briggs who was unsettled at Fulham. I would've preferred a cheaper deal for him, but at £5.25m again I'm sure he'll be a first-team player for the next few seasons.I feel Henri Lansbury is a steal at £2.6 as a rotation player. He gives us a lot more versatility and depth in midfield as we now have Whittingham, Cowie and Lansbury who can play anywhere in midfield while Gunnarsson and Cariney give us a solid core.
Luciano Narsingh might be a risk at £6.5m. He's young, very fast and has decent technical attributes. He will share the right winger duties with Lansbury and Cowie this season and I'm hoping he develops well. I've basically gone boom or bust for the future here.I
've already explained my Nistelrooy decision and Delfouneso is self-explanatory after last season. Luuk de Jong will be Kenny Miller's long-term replacement as Delfouneso's partner as a trequartista who can create the space and chances. Even though the media and de Jong see Cardiff as a stepping stone, I'm confident we'll grow enough to keep him. And even if he does want to leave, bringing him in a £3.6m (his minimum release fee, btw) means we have plenty of room to profit on him as he develops.
Update Continued
Here are the results of the new season so far:
Right now I'm at October 2012. We qualified reasonably easily for the Euro Cup group stage, so I've already achieved the minimum expectations there, although my personal aim is to progress to the next round. Obviously the more European games we win, the more prize money we receive. And financial stability is an underlying goal for me. I feel as though we're also playing well in the league despite suffering a few defeats. Our schedule for the start of the season hasn't been the easiest with the West Brom game being the only one I would've put down as 'winnable'. To get the draw against Chelsea and the win against Everton are bonus results for me. As you can see, we're definitely playing much better at home than away at the moment. We're currently 14th in the League with 2 games in hand over the teams around us, winning both would take us as high as 8th. We're also lying in 2nd place in Euro Cup Group L with Spartak Moscow, Besiktas and M. Tel-Aviv.
Finally, let's take a look at the finanical state of the club at the moment:
.
As you can see, the catastrophic losses of last season saw us plummet into the red as far as £18.8m under. As much as I would've liked to avoid this I feel that it is a necessary evil in order to bring success and I have no doubts that our new sponsorships that total over £2m per season compared to £250k last year, as well as our prize money and TV money now that we're in the Premiership and Euro Cup, will turn all of this around by the start of next season. Despite spending £28m in August, we are only down by £2m for the season with monthly profits averaging so far at £1.2m.
Feedback on my first season and the decisions I've made so far are more than welcome. Sorry about the lack of activity over the last few days. My internet is all good again now so expect daily updates here. As this story progresses I'll try and give more info about my tactics, training schedules and player interactions such as team talks and team meetings.