£682 for a Kop season ticket. By London standards, it's cheap. But people in Liverpool don't earn London wages.
Interesting news that Manchester United's season ticket renewals are half what they were at the same time last year (54 000 STs, 30 000 normally renewed by now, only 15 000 have so far this year).
The model of increasing prices until the sales drop off really isn't viable over the long term. I'm seriously considering going to watch Bury this coming season - I can get to three times as many matches for the same money spent and I won't be financing some idiots' game of monopoly with a football club.