Jack Fulham
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The Proposal
By taking a safe standing roadshow unit demonstrating 'rail seats' around the country, to support the FSF safe standing campaign and Don Foster’s proposed bill that would permit clubs, subject to appropriate new regulations, to create - if they wish - designated areas for safe standing in their stadia.
We suggest that clubs might want to convert, say, 10% of their ground capacity into a standing section for home fans (e.g. lower tier behind the goal, shown red in example on right) and perhaps 5% for away fans (e.g. lower tier, opposite corner), thus leaving 85% of the stadium capacity as seating.
Such safe standing areas could be created in a number of ways (German clubs, for instance, use a number of different configurations, enabling quick switching of designated standing areas into seated sections for games played under UEFA or FIFA all-seater regulations).
Example Stadium Layout
Red = Safe standing areas
Hi-rail seats
We favour the use of what we call ‘hi-rail seats’, as used, for instance, at state-of-the-art stadia in Hoffenheim (German Bundesliga, stadium opened 2009), Klagenfurt (UEFA Euro 2008 venue, opened 2007), Wolfsburg (German Bundesliga champions 2009, opened 2002), Hannover (2006 World Cup), Werder Bremen (German Bundesliga, stadium remodelled in 2010/11) and the Mercedes-Benz Stadium in Stuttgart (German Bundesliga), where remodelling in 2011 now provides standing space for 10,000 fans using this form of hi-rail seat. An example of such seats / standing spaces (in the 'away' end at Hoffenheim) is shown below and via the links in this paragraph to photos of each ground mentioned.
For example (assuming 10% of a 40,000 all-seater stadium is converted to standing):
4,000 x seated fans at (say) £30 per ticket = £120,000
7,200 x standing fans at (say) £20 per ticket = £144,000
Potential extra gate revenue per game = £24,000
Potential extra gate revenue over a notional 20-game season = £480,000
Potential total extra revenue (including expenditure on drinks etc.) = £1,022,000
Stadium A
Current capacity: 35,000
Two-tier stand behind each goal
Lower tier of the ‘home end’ (3,500 seats) converted to safe standing
A section of the ‘away end’ (1,750) converted to safe standing
Total seat spaces converted: 5,250 (15% of capacity)
Total standing spaces created: 9,450 (5,250 x 1.8)
Revised total capacity: 39,200 (+4,200, i.e. +12%)
Example seat price: £25
Example standing price: £18
Total gate receipt potential before: £875,000 per match / £17.5m per 20 games
Total gate receipt potential after: £913,850 per match / £18.25m per 20 games
Potential gate receipt increase per 20-game season: £750,000
Potential total extra revenue (incl. spend on drinks etc.): £1.4m
Stadium B
Current capacity: 60,000
Two-tier stand behind each goal
Lower tier of the ‘home end’ (6,000 seats) converted to safe standing
A section of the ‘away end’ (3,000) converted to safe standing
Total seat spaces converted: 9,000 (15% of capacity)
Total standing spaces created: 16,200 (9,000 x 1.8)
Revised total capacity: 67,200 (+7,200, i.e. +12%)
Example seat price: £30
Example standing price: £20
Total gate receipt potential before: £1.8m per match / £36m per 20 games
Total gate receipt potential after: £1.854m per match / £37.08m per 20 games
Potential gate receipt increase per 20-game season: £1.08m
Potential total extra revenue (incl. spend on drinks etc.): £2.3m
Safe Standing Roadshow.co.uk
By taking a safe standing roadshow unit demonstrating 'rail seats' around the country, to support the FSF safe standing campaign and Don Foster’s proposed bill that would permit clubs, subject to appropriate new regulations, to create - if they wish - designated areas for safe standing in their stadia.
We suggest that clubs might want to convert, say, 10% of their ground capacity into a standing section for home fans (e.g. lower tier behind the goal, shown red in example on right) and perhaps 5% for away fans (e.g. lower tier, opposite corner), thus leaving 85% of the stadium capacity as seating.
Such safe standing areas could be created in a number of ways (German clubs, for instance, use a number of different configurations, enabling quick switching of designated standing areas into seated sections for games played under UEFA or FIFA all-seater regulations).
Example Stadium Layout
Red = Safe standing areas
Hi-rail seats
We favour the use of what we call ‘hi-rail seats’, as used, for instance, at state-of-the-art stadia in Hoffenheim (German Bundesliga, stadium opened 2009), Klagenfurt (UEFA Euro 2008 venue, opened 2007), Wolfsburg (German Bundesliga champions 2009, opened 2002), Hannover (2006 World Cup), Werder Bremen (German Bundesliga, stadium remodelled in 2010/11) and the Mercedes-Benz Stadium in Stuttgart (German Bundesliga), where remodelling in 2011 now provides standing space for 10,000 fans using this form of hi-rail seat. An example of such seats / standing spaces (in the 'away' end at Hoffenheim) is shown below and via the links in this paragraph to photos of each ground mentioned.
For example (assuming 10% of a 40,000 all-seater stadium is converted to standing):
4,000 x seated fans at (say) £30 per ticket = £120,000
7,200 x standing fans at (say) £20 per ticket = £144,000
Potential extra gate revenue per game = £24,000
Potential extra gate revenue over a notional 20-game season = £480,000
Potential total extra revenue (including expenditure on drinks etc.) = £1,022,000
Stadium A
Current capacity: 35,000
Two-tier stand behind each goal
Lower tier of the ‘home end’ (3,500 seats) converted to safe standing
A section of the ‘away end’ (1,750) converted to safe standing
Total seat spaces converted: 5,250 (15% of capacity)
Total standing spaces created: 9,450 (5,250 x 1.8)
Revised total capacity: 39,200 (+4,200, i.e. +12%)
Example seat price: £25
Example standing price: £18
Total gate receipt potential before: £875,000 per match / £17.5m per 20 games
Total gate receipt potential after: £913,850 per match / £18.25m per 20 games
Potential gate receipt increase per 20-game season: £750,000
Potential total extra revenue (incl. spend on drinks etc.): £1.4m
Stadium B
Current capacity: 60,000
Two-tier stand behind each goal
Lower tier of the ‘home end’ (6,000 seats) converted to safe standing
A section of the ‘away end’ (3,000) converted to safe standing
Total seat spaces converted: 9,000 (15% of capacity)
Total standing spaces created: 16,200 (9,000 x 1.8)
Revised total capacity: 67,200 (+7,200, i.e. +12%)
Example seat price: £30
Example standing price: £20
Total gate receipt potential before: £1.8m per match / £36m per 20 games
Total gate receipt potential after: £1.854m per match / £37.08m per 20 games
Potential gate receipt increase per 20-game season: £1.08m
Potential total extra revenue (incl. spend on drinks etc.): £2.3m
Safe Standing Roadshow.co.uk