Beside the Seaside: A Seagulls Story (Colwyn Bay)

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"FRANK WEST NAMED AS NEW SEAGULLS BOSS"
5 July, 2011


As I saw my name on the front page of the local papers, I couldn't help but feel a sense of pride. Here I was, 30 years old, in my first ever managing job. Sure, it wasn't exactly Barcelona, but everyone starts somewhere. We can't all be Pep Guardiola after all.

Before we begin, allow me to set the scene. I was never really into sports as a young lad, since I spent the first 9 years of my life in the Valleys, there wasn't much there but sheep. But once we moved, growing up in Manchester meant that football dominated everything. Not a day could go by without a dust-up in the playground about whether United or City were better. Of course sometimes you'd get the odd Bury fan, or a Blackburn supporter, especially after they won the league in the 1994-5 season, but it was usually a clash between Red and Blue. I tried my best to avoid being sucked into this world of greed and corruption, but once I hit secondary that all began to change. I met a girl, Amy I think her name was (it's been a while), and in order to impress her I tried to get a place on the school football team, seeing as that was what the cool kids were doing. Luckily for me, I seemed to be gifted with a natural talent, and eventually found myself slotted in as a left-back. Unfortunately things didn't really work out between me and Amy, but that didn't matter any more. Playing football had brought me newfound confidence, before then I hadn't really had many friends and spent most of my time in the playground sat by the fence playing on my Game Boy. Video games were still very much a passion of mine, but training for the school team meant I had less time for them.

Once I left school, I found myself signed up to the Academy at Bury, just as they'd got themselves promoted to the Championship for the first time in 30 years. I played in the youth squad pretty much until we ended up unceremoniously dumped out of the Championship on goals scored in 1999 (funnily enough, that was the last year that ever happened). Apparently Neil Warnock had expressed interest in bringing me over to Sheffield United but I wasn't having any of it, not after what he'd done to our club. I'm not saying he's a bad manager, but I wasn't prepared to betray my home-town, especially for the man who got our home team relegated.
Unfortunately, things just didn't work out at Bury FC, and at the age of 22, after being a benchwarmer for the past 3 seasons I called it quits and refused to renew my contract, heading off way down the pecking order to my other local team, Radcliffe Borough, where I was practically guaranteed a place in the first-team squad.

Things went much better at the Boro, and I became the go-to man for their defensive needs. Many a goal was cleared off the line thanks to my right foot, and I even netted a few myself in the 5 years I played there. By this time I was married, without kids, and my wife Cheryl would often come to home games to cheer me on despite the club's relatively low status in the football hierarchy. But all that came to an end after I tore my anterior cruciate ligament in training one day. In retrospect I should prepared for that tackle. But that's just the way things go, isn't it?

After 6 long months of physio, I decided it just wasn't worth going back to the Boro, I was badly out of practice and there was no way I'd be fit for the start of the season. I was offered the position of Radcliffe Borough Juniors instead, since I wasn't in the shape to coach. '****, why not,' I thought, signing the documents that would eventually lead to my current position.

Things went well, even though the youth ground was just the local park and we had to clean up after inconsiderate dog owners every match. Those kids were determined, I'll give them that, not once did they complain about the pitch, and I got **** close to winning the Junior Cup one time, losing out on penalties to Trafford Juniors. I was happy where I was, even though there wasn't really much in it for me, until the summer of 2011. Then reports came in of the sacking of Colwyn Bay boss Dave Challinor after he'd been found guilty of tax evasion (which was odd considering that Colwyn Bay isn't exactly a money-spinner), and our chairman Bernard Manning (no relation, at least not as far as I know) forwarded my name after seeing the remarkable progress I'd made in charge of the Juniors. And so, after some turbulent times in the world of lower-league football, I was off to North Wales, which made things a little more convenient for my extended family, who'd relocated to Bangor by this point, since I could visit more often (well, in theory, anyway, managing's a busy job you know!).

First things first, I got myself acquainted with the staff (there weren't many though) and players (which there were plenty of). They all thought it was ironic a former Radcliffe Borough player would come to the club considering they completely demoralised us in the 2009/2010 season, but that was water under the bridge as far as I was concerned, and besides, my Welsh heritage meant I had a natural affinity with the club. During our first club meeting I made my ambitions clear.

"My aim, as the new manager of Colwyn Bay," I said to the staff, "is to make Wales the world's greatest football nation!" If there had been a sizable amount of staff, I'm sure the applause would've been rapturous, but even so I felt a glow of pride as the lone journalist for the local paper and my new chairman Bob Paten began clapping. This would be the start of a long and arduous journey that would, I hoped, carve me a place in Welsh footballing history.

I'm also busy with a save where I'm managing Leicester, and of course there are other things I have to do in life, but I'm hoping I can update this regularly, probably not daily but hopefully enough to keep readers interested.
 
DAY 1
6th July 2011

Things got off to a good start at Colwyn Bay, apparently a change of management was just what the club needed, even though Dave Challinor had won promotion through the playoffs last season, many of the players felt that he just wasn't the man to take the club further. They were happy to finally have someone in charge to match their ambitions, and when asked by the board where I saw the club in a year's time, I immediately answered "In The Blue Square Bet Premier." The board allowed me 3.87k for transfers and a wage budget of 2.8k per week, which sounds like a pitiful amount but would hopefully be more than enough at this level.

During the initial meeting with the players, I found myself confronted by a familiar face. It couldn't be, could it?
"Yo, gaffer, it's me, Newbs!" he said. I couldn't quite believe it, after all these years I'd been reunited with one of Bury's legends, Jon Newby. After a successful loan spell at the Shakers, he transferred to the club full-time in 2001 and made an immediate impact. We'd both met back when he was just breaking into the club and both of us often ended up on the bench together, but as the goals kept coming he soon found himself promoted to the first team, while I was lucky to even get ten minutes at the end of the second half.
"Wow, it's been a long time," I said, not really knowing what to say as we shook hands.
"Never thought you'd be the one managing me!" he laughed, seeing the irony of a player who never quite got it going at Bury managing one of the club's former legends.

Later, looking through the notes provided by my assistant manager and defender Colin Woodthorpe, the squad looked like it had potential to possibly break into League football in the future, but right now most of our squad was young and inexperienced, and if we were to get promoted this season, I had a **** of a lot of work to do. I decided to go with a 4-5-1 formation, since I could rely on Newbs to provide the goals if he played as a poacher, with a couple of attacking mids to feed the ball to him, and in the lower leagues it's often goals that decide who's going up. With only one automatic promotion spot, we needed as many goals as we could get, and so I looked at a few more potential poachers in case Newbs got injured or just didn't deliver. One name in particular stood out, a certain Pablo Counago. At 31 he was in the latter stages of his career, but he'd played at the highest levels of English football, and apparently was looking for a new club to play out the rest of his career after Ipswich finally let him go. Immediately I tried to strike a deal, only for his agent to refuse my requests. It seemed I'd have to wait a little while for this one, but I still had a few options in the meantime.

Another name that had initially caught my eye was Billy Bricknell, the up-and-coming Dover striker, recommended by an ex-Notts County manager who'd turned his hand to non-league punditry instead. But at an estimated value of £5000, he was out of our price range, and in a league where being fiscally conservative is a priority, we just couldn't risk it. Perhaps another time, but not until we got our hands on enough money to afford such a deal. Looking again at the team-sheet, our defense seemed solid enough, but I still thought it could do with a little pizzazz, and so I set about bringing in a French youngster, Yann Nsaku, who was originally training at Portsmouth but didn't have what it took to make the team. Perhaps it was the similarity of our situations, a young defender who never really got their chance to shine in the leagues, but down in the lower levels had a chance to revive their career, but I immediately made negotiations and hoped that it would work out for the best. My player/first team coach Steve Aspinall also forwarded me a report on a young Aussie full-back, Matthew Pike, who looked like he could potentially become a leading League 2 defender. His story was similar to Yann's, except this time he'd been at West Brom, and he'd been without a club for the past 3 years. '****, why not,' I thought, and decided to give him a contract too.

By this time, I realised, I was going to have to let some players go, otherwise the club could end up going backwards, and so regretfully, Danny Meadowcroft (one of our existing defenders) and Rob Hopley (the striker below Newbs in the usual pecking order) would have to go, they just didn't look impressive in the first day of training and once my new signings were brought in I knew they wouldn't have a chance of getting first-team action. I also decided to drop Mike McGraa, his contract was up and he was already in the reserve squad when I arrived so there wasn't much point in keeping him. Everyone else in the squad at least had potential to become solid players in these low divisions, and one young lad in particular, local left-back Eddie Hesp, caught my eye. Although he was still a long way off being a pro, he had natural pace down the flanks, and he'd probably be able to play out of position in midfield if the situation required, and I made a note to remind myself to give him a professional contract when the time came.

It wasn't just players I was looking at by this point. I also decided to bring in another scout, since I didn't want to overwork our current scout, James Bloor. Luckily 34 year old John Johnson was happy to oblige, and so I now could gather even more information on players (and our opponents' tactics). Shortly after agreeing on his contract, Colin Woodthorpe came in with an urgent request. The media were waiting to greet their new manager outside Llanelian Road, and I had ten minutes to get ready. Hooking the microphone onto my jacket pocket, I thought about the kinds of questions that'd be coming my way, and prepared answers for each and every one. Yes, I love Wales, and always wanted to manage a club like this. Of course I'll be making changes to both staff and squad. And, most importantly, I'll be taking this little club all the way to the premiership, and not a thing in the world will stop me!




 
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Excellent start! Will definately be following. Making me think the story I'll be starting later is going to suck as this is so well written! :P
 
Warming up
30th July 2011

Things were getting off to a great start, as transfer after transfer went through, and the fans were loving every minute of it. Nobody minded that Mike McGraa had been let go, in fact they seemed to applaud the move as he'd never pulled his weight, even in the Northern Premier League. Rob Hopley accepted his time here was up and moved on to Halifax FC, where hopefully he'd find success. Youth prospects Geraint Spender (great name), Karl Jones and Craig Riordan secured themselves a professional contract as they looked like real stars of the future in training. Yann Nsaku accepted the contract terms offered and signed just days later, but Matt Pike ended up at Corby instead after they gave him a substantially better offer.

In preparation for our first friendly against Scottish Division One side Morton, the first team played using our new 4-5-1 formation, with Newby up front as target man (his request since he found this to be preferable to poacher), scoring our only goal against the reserves. They managed to hit back near the end with an absolute screamer from young striker Dion Evans, who immediately got a contract offer once the match ended, but even though the result wasn't exactly favourable I was pleased with the way we played. If anything it suggested we had good enough depth of squad to cover if we sustained any injuries, which unfortunately we did, with young left winger Danny Lloyd-McGoldrick breaking a cheekbone after a particularly rough tackle.

Over the next few weeks, many players signed new contracts with us, keeping them for at least another season, and we brought in plently of fresh faces, mainly young new talents that would improve with age and therefore strengthen our squad as we reached the higher leagues. Our second signing of the pre-season was Elliot Bent, who initially looked promising but as time went by was looking more and more like a Northern Premier level player rather than a Blue Square Bet player. I didn't terminate his contract yet, though, I was at least going to give him a chance to prove his worth in the squad. Next in was Danny Davenport, who got dropped by QPR and was desperate to find a new team. Although at this point he didn't have quite the talent we needed, he was another future bright spark in midfield, and found a place as a reserve for the time being. Other signings included keeper Peter Loveday, the versatile Sam Byles, replacement left-winger Stephen Hoyle, who for some reason insisted on being called "Aren", and another french full-back, Yohann Le Sant, who could play right-back and wing-back if needed to. Sadly, with all these new faces coming in, something had to give, and the next to be sent packing was Gareth Evans, another midfielder who just hadn't been as impressive as I would've liked. He took it well, though, and I wished him the best of luck finding a new club where he could hopefully reach his potential.

During all this, our tactics were working tremendously, with a 4-2 win over Morton (in which Nsaku scored on his debut), a 2-0 victory against former Blue Square Bet North side Northwich Victoria, an emphatic 4-1 win at Bala, 2-1 against Rhyl, a hard-fought one-all against the Irish side Crusaders, and finally a tremendous result that was the icing on the cake, a 3-0 win over North Wales rivals Bangor. That last match was my proudest moment so far managing Colwyn Bay, as it showed just how far we'd come in just a short time, and to have gone unbeaten throughout the entire pre-season was just brilliant.

Tomorrow comes my first full team meeting. For the first time this season, everyone in all three of our squads (the main, reserve and youth) will be brought together, as I discuss in great length our plans for the future, and how I expect, by the time I'm done managing, that Wales will at last be recognised as one of the great footballing nations. My ultimate ambition, I'll reveal, is to have Wales win the World Cup, and I will contribute to that in any way I can.

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Best result ever.
 
Kicking off the season

At last, the pre-season had ended and things were finally kicking off for real. Now was the moment of truth, where we'd find out if all our hard work over the past few weeks would pay off in the league. The teams we'd played had all been in vastly different leagues to us, and as such our results against them were not representative of the level we played at, although you would expect Bangor City, last season's Welsh champions, to be higher than Blue Square level. Before the start of our first game, a home fixture against Altrincham, who were being hyped up as potential champions, I was summoned to a press conference with the local media and grilled about how the preseason went and where I expected to be in a year's time.
"Expect great things from us," I said, "I intend to take Colwyn Bay as far as possible, and bring Welsh football the glory it deserves." The press were a little apprehensive when I told them I thought Colwyn Bay could finish right at the top, as the general agreement was that we were a mid-table side and nothing more, but I was determined to prove them wrong.

Lining up with our tried and tested 4-5-1, I told the lads before the game "This is your chance to show me you're ready to play at this level. I'll be watching your performances very carefully, and if you're not good enough you'll be dropped, understand?" A few of them nodded in acknowledgement, but deep down I was worried that we might have a catastrophic opener and the morale would drop through the floor and be very difficult to raise afterwards. At first it seemed like it was heading that way, when we went behind in the 6th minute due to an incredible goal from Tendaya Darwika which would've been difficult for anyone at this level to stop.
"What the **** do you think you're doing lads?" I yelled, "Get it up their end and in the net! Don't just play it around out half!" Even after this encouragement it took until the 25th minute to equalise when Danny Davenport sent in a well-timed header.

Fortunately in the second half things did pick up, and Yann Nsaku scored a magnificent diving header to put us in front. The stands may have been almost empty, but that was a real Wembley moment for me. I knew Yann was destined for great things, and here he'd already started working his magic. Things got even better after Sam Byles put us 3-1 up after the 74th minute, with a goal that earned him the Man of the Match. As the full-time whistle blew, I felt a wave of relief, after going behind so early on, we'd pulled one back and looked dangerous for the entire second half. I was particularly impressed with the way young Stephen "Aren" Hoyle had played, despite his youth status, he'd put in a solid performance on the left wing in place of the injured
Danny Lloyd-McGoldrick.

Our next game, against fellow potential strugglers Vauxhall, and our first away game of the season, wasn't exactly a thriller. It gave me an opportunity to try out a new 4-4-2 formation and see if Newbs would work better with some support up front, but really I didn't see much difference. All the action of this match happened within 10 minutes, captain Fraser McLachlan put us in front on 33 minutes, then Vauxhall's Stephen Beck equalised before Lloyd-McGoldrick, who by now had just recovered from his broken cheekbone, scored to put us back in front. Things could potentially have gone terribly after that, with centre-back Rod McDonald getting a straight red for a nasty tackle on 40 minutes, but I made the right decision to try and hold onto the lead rather than go for more goals, substituting Jon Newby for one of our other defenders, Luke Denson.

After this match I was becoming increasingly concerned with Newbs' performances, ever since the game against the reserves he'd been failing to find the net. Before the next game against Solihull Moors I called him into my office to discuss the matter, and gave him an ultimatum.
"Look, if you don't start scoring soon, I'm gonna drop you to the bench," I said, "We need as many goals as we can get, and if you're not scoring them, someone else better had."
"Alright boss," he said, "go back to the old formation and I'll show you I've still got it."

I kept my word, and he kept his, scoring two brilliant goals and winning Man of the Match in the process, but he over-exerted himself after the second one and ended up pulling a hamstring, which could prove to be disastrous for us. In order to provide some temporary cover I brought in bright young star striker Javlon Campbell in the hope he'd provide the goods in Newby's absence and possibly partner him up-front if we went back to 4-4-2. Around this time I also brought in Droylsden's Carlos Logan on loan to mentor some of the younger midfielders, and free agent Jack Boyle, who'd been getting a lot of attention from other clubs, and still was even afterwards, so he could potentially end up elsewhere soon.

Next up on our fixture list was another away game, this time at Workington. For this one I went back to the 4-4-2 to see how well Javlon Campbell would do with assistance from another striker to see if him and Jon would work well together. He didn't score, but Elliot Bent did, after Workington conceded an own goal on 38 minutes. I'd initially written off Bent as not being cut out for this level, but on 65 minutes he created what I thought was an absolutely magnificent goal, charging into the box before lobbing it over the keeper and into the back of the net. There were a few calls for offside but that didn't take the shine off one of the best goals I've ever seen. If only the rest of the squad could've been that top-class. Left-back Chris King disappointing, essentially giving the ball to David Hewson, who pulled one back for Workington with a shot that ricocheted in off the side of the right post. But all was not lost, as Yann Nsaku came forward once again to score another header, putting the game beyond doubt at 85 minutes. Yet again it was obvious that he was one of the absolute best choices I'd made in my managing career so far.

Shortly after this game, I received word from Colin Woodthorpe that The New Saints were putting in a bid for our go-to right winger Kyle Noon. They were offering us £1,500 up front with £8,500 over the next 24 months.
"Tell them to give us the ten grand up front," I said, since we could've done with the money as soon as possible, and I was hoping that either we'd get it all at once or they'd back off. Thankfully the latter happened and we managed to avoid disruption in the dressing-room, but it got me thinking about who had a long-term future at the club and who'd be leaving sooner rather than later. Over the coming months I would have to make the decision on who to keep at the club as we got ever closer to the next level, as the wage budget was beginning to be stretched, and some players were going to have to go, whether it was willingly or being pushed.

For Gainsborough, I reverted to the good old 4-5-1 formation, as we were favourites to win and I was keen to impress. Javlon Cambell filled in as Newbs' replacement and with 25 minutes played he'd got his first goal for Colwyn Bay. After that we were absolutely flying, Gainsborough quite frankly looked out of their depth despite being mid-table by this point. We didn't score again until after the break, when Yann Nsaku went and became our top goalscorer with another of his trademark headers. Things looked like they were only going to get better from here, and next on the scoresheet was Damian Allen, with a skillful shot from outside the box on 72 minutes. Our emphatic performance was slightly marred by the sending off of Liam Denson, who'd caught the attention of the ref one time too many and picked up two yellows, but overall I couldn't be much happier with how things had gone. After five games we were top of the table, with all our closest rivals slipping up at least once, and had only conceded 3 goals. I couldn't believe my luck at this point, and on September 1st, I awoke to news I never thought I'd hear.

"Frank West Wins Manager of the Month"
September 1st


"Colwyn Bay manager Frank West will no doubt be over the moon as he scoops up the coveted Blue Square Bet North manager of the Month award in his first month in charge of the club. The former Radcliffe Borough Juniors manager will undoubtedly be proud of the hard work his team have put in, and his approach of giving the younger players a chance and surprising his opponents using different formations has paid off, with 13 goals scored and only 3 conceded so far this season. Second place was Droylsden boss Aeon Lattie, whose experienced midfielder Carlos Logan is currently on long-term loan at the winner's club, and third was Hinckley's Dean Thomas, with not much separating the two, but both just couldn't compete with the rising Star of the North."

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Apologies for not writing anything for the past few days, I've had this sitting around for a while but been distracted by other things (mainly uni stuff). I'm hoping to update at least twice a week from now on, although with more coursework on the way that might be difficult, but I'll at least try to have some sort of schedule in future. Later chapters will hopefully feature more interaction with the staff and players, but for now I just wanted to get this done so I could keep the season going.


 
The Honeymoon's Over

5th November 2011

"Come in," I said, as Colin Woodthorpe, my assistant manager and
backup defender, entered the room. At 42 he was by far our oldest player, and should've had more experience, but I was far from impressed with what I'd just seen from him.
"What the **** did you think you were doing getting yourself sent off like that you ****** idiot?" I yelled, annoyed that he'd thrown away our man advantage in our last game against FC Halifax. We we 3-0 down mainly due to an absolutely appaling defensive display, with even Yann Nsaku not playing at his best. We were thrown a lifeline 15 minutes into the second half when their midfielder Danny Edwards got himself red carded, but even after that we still managed to concede another goal before finally clawing one back. Then, in the 70th minute, Colin went in with what could be the absolute worst tackle I've seen in the game so far, and quite rightly he was sent off, bringing both teams down to ten men. The damage had already been done, though, and the final score was 4-2 to Halifax.
"He called me 'Grandad', boss. I just flipped," he said, visibly squirming in his seat. I rose up, slamming my hands down on the table.
"I don't give a **** what he said!" I shouted, loud enough for the rest of the team to hear outside, "We had an advantage and you threw it away! We needed every last ********* man on the pitch, and it was our ******* assistant manager who got himself sent off! Did you not even consider any of that?"
"It was a spur of the moment thing," Colin tried to explain, but I was having none of it.
"I'm docking you two weeks wages, Colin," I said, "and don't expect to be here next season. Now get out!" He followed my instructions quickly, leaving the door open as he did so.

Results had been really hit and miss lately. After a cracking start to the season, we'd started getting hit with injuries, losing Damian Allan, Luke Denson and Eddie Hesp in quick succession, leaving us with some shortages in key areas. I had no choice but to try and bolster the squad, bringing in the most Welsh man I've ever met, Gwion ap Dafydd, and Nicolas Barrett to cover the midfield areas, and upgrading Neil Evans to the full squad. I knew things were going to be bad when we couldn't beat relegation candidates Bishop's Stortford at home, and things only got worse when we lost to Hyde. We at least managed to get a couple of decent wins against Boston United and Harrogate Town, which helped keep us up there in the playoff spots, but our performances lacked the panache that we had at the start of the season.

Our FA Cup run, though, was going very well indeed. Two away matches in a row against Altricham and Nantwich Town were won in efficient style, then, in the final qualifying round, we were drawn against high-flying Blue Square Premier side Lincoln, who were looking to get back into League football as soon as possible. For the home fixture, our focus was to prevent them from scoring and possibly try and sneak one past, and we did manage to secure a replay. What happened next I definitely didn't see coming.

We travelled to Sincil Bank expecting to lose, as our away form was noticeably poorer when against teams either on our level or better than us. Even Nantwich Town had put up a good fight, eventually giving up the ghost when we got a penalty. Here, I focused on trying to counter the Imps, knowing they'd try and protect their pride and score as many goals as possible to establish themselves as the superior team. It wasn't going to be easy, and I didn't have much faith based on previous games, but I at least hoped in-form Javlon Cambell would get us another goal.
"Don't be too disheartened if we lose this one lads," I said, "we've done good to get this far, and we managed to force a replay against a good team, which is more than anyone expected of us."
"Have some faith boss," Captain Fraser McLachlan piped up, "it's not like we're being relegated!"
"He's right gaffer," Javlon agreed "We got this one in the bag, man. Just you watch."

As the players lined up, I wondered what the lads had in store. They lined up in the usual 4-4-2 countering tactic, each instructed to mark a particular man. Just four minutes after kick-off, they managed to force an own-goal out of full-back John Nutter, and that set the tone for the rest of the match. Elliot Bent brought one of his spectacular lobs to the table to bring the score to 2-0, Rod McDonald converted a corner with a great header, and to top it all off, Javlon Campbell, who'd been so confident in our side's chances of success, slotted in a penalty in the closing minutes. The best part is we managed to keep a clean sheet, mainly thanks to the efforts of Yann Nsaku, who despite being among those who didn't score was man of the match with an assist to his name and countless clearances. Just a shame that spectacular performance was followed up by that terrible game at Halifax.


 
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