Your general strategy will determine your team's basic mindset. Philosophy sets how much players will stick to tactical instructions and the relative positions they have been assigned in your formation, and to what extent players will share defensive and attacking responsibilities. Strategy sets players' mentalities, that is how attacking or defensive-minded they are in terms of positioning and approach, as well as affecting the default settings in your team's specific instructions.
http://www.guidetofootballmanager.com/tactics/creating-tactics/team-instructions/general-strategy
http://www.guidetofootballmanager.com/tactics/creating-tactics/team-instructions/general-strategy
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