He doesn't like to close down players, so drop this down to about 5, he doesn't play well in a free role (that should be given to players who play in a FC position), un-tick hold up ball, use him as your target man and play ball to feet...
Now during a match watch to see if he's getting caught offside a lot, if he his, drop his forward runs to mixed (for that match only)...
Also ask him to learn how to place shots...
Hope that helps dude?