A bold 'Premier Plan' to breathe new life into Burnley by building the country's first Football University is today unveiled.
Burnley Football Club, along with several partners, including Burnley Borough Council - have drawn up ground breaking proposals, which could draw students from across the world to Turf Moor.
Turf Moor lies at the heart of this grand scheme, which is indicative at this stage and represents a five-year visionary masterplan requiring the co-operation of the principle stakeholders in the town.
These plans include the country's first 'StadiArena' stand - a dual facility to house exhibitions, rock concerts and conferences 365-days a year, in tandem with matchday use.
Burnley FC Chief Executive Mr Paul Fletcher MBE revealed: "Brendan has always had this vision to introduce a football university, which we all think is a fantastic idea.
"If we could build on the rest of the Turf Moor footprint a University of Football, we would attract young, enthusiastic students from all over the world.
"We have done research on this and we are convinced it would work. We still have more to do, like speaking to existing universities and the new campus that has recently opened, but we think it is a great idea and one worth pursuing."
And Fletcher believes this will be a unique facility, offering unique studies.
He said: "This is not a seat of learning to become a footballer and learn about the beautiful game and its many intriguing nuances.
"It is a university to study every facet of the business side of the biggest sports industry in the world.
"The Premier League is a billion pound industry, but the game is much bigger than one league, so this university would allow students to learn everything about sponsorship, commercial activities, television and the media, stadium design and management, alongside such unique ancillaries such as exhibitions, pitch technology and the catering side of football, which is a multi-million pound business in itself."
So what do you make of it?
Burnley Football Club, along with several partners, including Burnley Borough Council - have drawn up ground breaking proposals, which could draw students from across the world to Turf Moor.
Turf Moor lies at the heart of this grand scheme, which is indicative at this stage and represents a five-year visionary masterplan requiring the co-operation of the principle stakeholders in the town.
These plans include the country's first 'StadiArena' stand - a dual facility to house exhibitions, rock concerts and conferences 365-days a year, in tandem with matchday use.
Burnley FC Chief Executive Mr Paul Fletcher MBE revealed: "Brendan has always had this vision to introduce a football university, which we all think is a fantastic idea.
"If we could build on the rest of the Turf Moor footprint a University of Football, we would attract young, enthusiastic students from all over the world.
"We have done research on this and we are convinced it would work. We still have more to do, like speaking to existing universities and the new campus that has recently opened, but we think it is a great idea and one worth pursuing."
And Fletcher believes this will be a unique facility, offering unique studies.
He said: "This is not a seat of learning to become a footballer and learn about the beautiful game and its many intriguing nuances.
"It is a university to study every facet of the business side of the biggest sports industry in the world.
"The Premier League is a billion pound industry, but the game is much bigger than one league, so this university would allow students to learn everything about sponsorship, commercial activities, television and the media, stadium design and management, alongside such unique ancillaries such as exhibitions, pitch technology and the catering side of football, which is a multi-million pound business in itself."
So what do you make of it?