My first move is always to bring in some new staff. Almost any club you go to will have utterly useless coaches and scouts, and very often pretty poor physios. It's a few minutes work to get rid of the ones you can afford to mutually terminate and replace them with far better guys. I always go for 4*+ coaches, and very rarely pay above £2k p/w for them. Of course they mostly end up being English and Brazilian as, for some reason I'm not really sure of, Italian, Spanish, German, etc coaches are horrendously greedy.
Next, I evaluate my squad and decide what tactics to use based on my strengths and weaknesses, and I determine what positions need strengthening, and try to find targets based on how much money I have to spend. If I don't have enough to strengthen properly, I'll have to decide who I can sacrifice to raise the capital.
Then I arrange a few more friendlies. I try to find a balance between booking matches I can win and ones that'll bring in plenty of cash. If I'm a smaller club I'll go for big money-spinners and finish off with some easier ones to raise morale in time for the league campaign.
Then I hit continue and usually remember that I've forgotten something, which I'll then probably forget again by the time it finishes processing :S