I dont think the game is installed properly, the only way i can find the game is by going to computer/program files/SI/football manager then click that to start the game up. Normally a shortcut is already created on my desktop and its normally on the start up screen
 
this happened to me with FM08, no idea why. But all I had to do was right click the fm.exe and make a shortcut then move this to the desktop. Worked fine.
 
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