Just got the game in a hard copy... WTH is a product code and where do I find it?

[Baggie Crow]

Someone please help because I can't find this product code anywhere so I can't install the game. Any help would be appreciated!!

 

[A idan]

It's on the back of the booklet inside the case mate, long black number.

 

[Baggie Crow]

Cheers bud... I can't see for looking sometimes. *facepalm*

 

[A idan]

Haha, I downloaded this years off Steam, but did the same thing as you on FM11