June - August 2022
When Lubo Moravcik rocked up at Somerset Park, the expectation was clear: his arrival wasn’t just about filling seats, it was about bringing a brand of football that fans craved. Known for his flair and vision during his time in Scotland, the Slovak was synonymous with an attacking, free-flowing style, and Ayr United supporters were buzzing to see it in action.
The Honest Men played a string of pre-season friendlies, attracting trialists from all over the UK, each hoping to earn a spot in the squad. But as the media hinted, these games weren’t just about squad building—they were about swelling the club’s coffers. The increased number of matches had a dual purpose: giving Moravcik a look at potential signings while also driving up attendances, and ultimately, much-needed revenue for the Championship side.
With Moravcik in the dugout, expectations were high for a season of exciting football, but behind the scenes, it was clear that every game was also a chance to pack out Somerset Park and boost the club’s finances.
Within days of his arrival, Moravcik made his first big move, luring 19-year-old Layton Stewart from the hallowed halls of Liverpool’s Anfield to Ayr United. The young striker signed on a one-year loan, reportedly for a modest £150 per week—a coup for the Championship side. With established forwards Sam Ashford and Dipo Akinyemi already in the ranks, Moravcik wasted no time in signaling his intent, packing his squad with attacking firepower.
Ashford and Akinyemi had both impressed during pre-season, their performances hinting that they would likely lead the line when the competitive games began. But with Stewart now in the mix, the gaffer clearly had options to rotate or even play all-out attack. Moravcik’s early moves left no doubt—his Ayr side was going to be built around goals and a relentless offensive mentality.
Ayr United kicked off their Premier Sports Cup campaign with a tough test at Easter Road, where Hibernian's relentless pressure eventually forced a stalemate. However, Moravcik's men held their nerve in the penalty shootout, securing a dramatic win that set the tone for the group stage. From there, they cruised past Stranraer with a humbling victory and notched narrow but gritty wins over Albion Rovers and Dumbarton, topping the group and earning a mouth-watering tie with Aberdeen.
While the football on display wasn’t always the most glamorous, it was effective, and fans began to sense that this Ayr side had something about them. Sam Ashford, Layton Stewart, and veteran Chris Maguire all carried the goal threat, with each forward showing glimpses of what they could bring to the season ahead. The early signs suggested that Moravcik's men were more than capable of mixing it with the big boys, giving supporters plenty of hope for a promising campaign.
McAlear stunning free kick v Stranraer
Sam Ashford 25 yard drive v Stranraer
McAlear 2nd free kick v Stranraer
Despite results coming together on the pitch, all was not well behind the scenes at Ayr United. Lubo Moravcik made waves within the dressing room when he made the bold decision to cut veteran striker Michael Moffat from the squad. The fan-favorite, who had been a key figure at Somerset Park, was eventually shown the door, with his contract terminated—a move that raised eyebrows among supporters.
Meanwhile, tension grew further when Moravcik turned down an offer from Shamrock Rovers for club captain Sean McGinty. The blocked move didn’t sit well with McGinty, causing unrest within the squad. The situation escalated to the point where the captain’s discontent became too disruptive, and he was eventually shipped out on loan to Montrose.
Moravcik’s ruthless handling of the situation signaled that no player was untouchable under his leadership, but it also left the dressing room and the fanbase divided. While results were strong, the off-field turbulence hinted at potential challenges ahead for Ayr United’s new era.
In the final days of the transfer window, Moravcik acted swiftly to reinforce his squad, securing the loan signing of Malachai Fagan-Walcott from Tottenham Hotspur and sealing a £5,000 move for Jason Brown from Peterhead. Fagan-Walcott, a highly rated young defender, brought Premier League pedigree to Ayr United’s backline, while Brown added competition and depth as a defensive option.
These late additions showed Moravcik’s intent to bolster the defence, ensured his squad had the balance and strength to handle the rigors of the Championship. With the new arrivals, Ayr’s squad looked well-equipped for the challenges ahead, as Moravcik looked to maintain the momentum both on and off the pitch.
Ayr United's league opener against Arbroath didn't go to script, with Moravcik's side struggling to find their rhythm against a relentless Arbroath outfit. Dickie Campbell's men, known for their physical and high-intensity style, frustrated Ayr throughout the match. With just under half an hour left on the clock, Arbroath broke the deadlock, leaving Ayr chasing the game.
The situation worsened when Reece McAlear received a second yellow card in the 77th minute, reducing Ayr to ten men and seemingly extinguishing any hopes of salvaging a result. As fans watched on, bracing for a disappointing opening day, Sam Ashford popped up with an unlikely equalizer with 11 minutes to go, breathing life back into The Honest Men.
What followed was a scrappy, end-to-end finish, with both sides having chances to grasp the three points. In the end, a 1-1 draw was probably a fair result, but it left Moravcik and the Ayr faithful with plenty to think about after a challenging day at the office.
Ayr United bounced back impressively after their frustrating opener, rattling off three consecutive wins, with goals flying in during the Queens Park and Hamilton fixtures. Layton Stewart and Sam Ashford quickly solidified their partnership, linking up brilliantly to demonstrate why they had earned their places as Moravcik's first-choice strike pair. Their fluid movement and combination play had The Honest Men firing on all cylinders.
The following clash with Cove Rangers proved more of a grind, but Ben Dempsey stepped up to deliver, netting a crucial brace either side of halftime to secure another hard-fought victory for the West Coast side. However, any momentum was soon halted as Dundee brought Ayr crashing back down to earth. A dogged performance from the hosts saw them claim a 3-1 win at Dens Park, leaving Moravcik and the traveling supporters frustrated.
While the loss served as a reality check, Ayr's strong start to the season—with plenty of goals and standout performances from Stewart, Ashford, and Dempsey—gave fans reason to believe Moravcik’s side could push for success, despite the bumps along the way.