Player Value Question

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Hello all. On my current save in Iceland, I have led my team, KA, to consecutive Champions League victories, and yet my best players are still valued at under 1 million dollars (US). The two players that aren't are players that were recently bought, and there values are dropping. The club is the 7th best team in Europe and the league is the 12th best in Europe. Any help is appreciated, thanks! :)
 
Hello!I have the same in Hungary.I'm in year 2020,two CL finale,1 win.The club reputation is worldwide.But the player values all between 700k-1.9M.(Euro)I have a 24 year old world class portuguese striker with 56 caps,and her value is 1,7M.My young players values on loan(Eredivisie,Championship)6-10M.When they come back,in three weeks goes down 700k-1M.The league is the 11th,the club is 9th in Europe.In the mean time,for example the croatian league(17th in Europa),the better players value is 5-9M.It's puzzling for me.
Sorry for my bad english.
 
All my problem is resolved in 2021.Another CL finale,third in a row(I have lost again,this year against Chelsea).The next day all my players value jumped high drastically.Now my best players value is 16-19,5M.That's OK for me.Selling two better players every year,and the club finances very secure for the future.By the way four new sponsors gave me 14M this year,and the merchandise income also increased to the sky.(Two tour in the last two year-US,and Korea)Suddenly everything is fine here.Now we are the 2nd richest club in the Eastern-European region behind Zenit.In Hungary this is not a bad achievement.Now all i have to do is find a new Puskas,and then no fear anymore from Chelsea.
 
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