Doesn't Apple realize that maybe if they waited every two years sales would increase because people would care about it more e.g like since March people were probably hesitating buying the iPhone 4 because they knew Iphone 5 was around the corner.
Not trying to belittle you, but I don't tink you should be teaching Apple how to market their stuff. These guys manage to run such an extremely successful business on what are some pretty weak products, at least hardware wise.
Apple has to release a new phone every year, because every freaking month a new technology is coming out. If they released a new iPhone every second year, the phone would be totally outdated. And like HTC, Samsung, Sony Ericcson etc. Apple doesn't release 100 phones every year, they only release 1. If you bought a new HTC phone, it would be outdated the next month. They constantly release new phones. Apple has to keep up with the technology. It actually annoys me that no one realized this. It's so ignorant.
Apple are not doing a very good job at keeping up with technology then. Their hardware is inferior to t´hat of HTC and Google's androids. I'm not being anti-Apple here, it's the truth.
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