Across Europe?
Across Europe it's even worse, because most of Europe wont care about Liverpool - Dortumund anywhere near BT/media do here, and media in Germany, BT pushed that very hard with promos, openers, features, closers and it still lost out, so in places where it's not pushed it just won't beat the champions league. People DO however care about MSN vs Atletico Madrid. Barcelona/big spanish derby games always get huge Euro ratings, throw in a balanced knock out round that sees them knocked out and it's gold
World wide, there is no comparison between the two.
Games that feature Barcelona, Real Madrid, Bayern, United when in, and increasingly Atletico and Juventus again, dominate worldwide. it's exactly why the prize and TV money is so low for Europa, you just don't get the numbers.
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