Marketing is such an unquantifiable entity though. How do we calculate how many viewers tuned into United due to Pogba? How do we ascertain how many season ticket members or fans turned up to watc a game due to Pogba? Only thing we know for sure in cold hard numbers is merchandise sales which long enough will claw back significant money for Pogba but I doubt it will reach €130m
Its very much quanitifiable. You are looking at shirt sales, sponsorships. Overall drive in numbers, seasons tickets, image rights, tours. These things are tracked, thats why marketing is the massive business today, and why image rights are so important.
