How Udinese beat the system
and stands at the gates of La
Liga
By Eric Beard
At the end of the 2009-10
season, Granada CF and
Barcelona B finished first and
second in the third tier of
Spanish football, both gaining
promotion to Liga Adelante. This
past season, Barcelona B
finished 3rd and Granada
finished 5th.
Promotion into La Liga is almost
identical to promotion into the
Premier League. That is, the best
two sides in the league go
directly into La Liga while the
next four battle it out in
promotion playoffs. However,
there’s one caveat. Barcelona B
could not compete for
promotion into La Liga because
it is part of FC Barcelona and
two sides from the same club
cannot play in the same league.
Instead, 7th place Real Valladolid
was able to take on 4th place
Elche CF in the playoff
semifinals. Elche progressed into
the promotion final in dramatic
fashion, as did Granada. One
Spanish club from Andalusia and
one from the province of
Alicante, it all seemed so
straightforward.
However, when Granada faced
Celta Vigo this past Saturday in
the playoff semifinal, 6 out of
the 11 starters were Udinese-
owned. In fact, 11 players on
the Granada roster are “on loan”
from the Italian club, including
starlets such as Dani Benitez
(pictured above) and
internationals such as Ghana’s
Jonathan Mensah. Simply, the
majority of Granada’s squad is
an Udinese B filled with Spanish
flair. Where the rules stopped
this year’s Barça B squad from
progressing, Udinese used a
different country to push
forward. And now, after the
two matches in the playoff final
on Wednesday and Saturday,
Udine could essentially have a
team in both Serie A and La Liga.
An Italian job indeed.
The transformation was a novel
one, but by no means are
Granada’s fans upset by the
Italian presence; they are
absolutely loving their rapid
resurgence in Spanish football. El
Graná are back and the seats in
Los Cármenes are filled once
again. So how did this happen
exactly? Well, let’s start with
Udinese owner Gino Pozzo.
In 2009, Granada CF was a club
in crisis, both competitively and
financially. The club was on the
brink of disappearing, despite a
rich 80 year history. Gino Pozzo
saw a money-making
opportunity that would double
as a way to develop Udinese
talent, and in July 2009, the two
clubs signed a partnership
agreement so the majority of
Granada’s squad would become
Udinese-owned, while the Italian
club could also send over its
reserves and youngsters.
So what are the benefits for
Gino Pozzo and Udinese Calcio?
Well, the strategy is to use the
exposure Granada gets in the
Spanish league to showcase
Udinese-owned talent that will,
in turn, gain value in the
transfer market. With Pozzo’s
commitment to investing,
Granada only seems likely to
improve in the future. And
Pozzo’s “buy cheap, gain
exposure, sell high” philosophy
is already working. Just imagine
the possibilities for profit if
Granada gets into the top flight
in Spain.
Will Granada’s success be
sustainable? Yes, and legally so.
Though Pozzo said, “we put
ourselves in Granada because it
is a city with a great football
potential,” there is also a legal
framework that ensures that
Udinese’s partnership with
Granada is a permanent one. But
amongst this clever system, one
thing remains clear: if Granada
are promoted the boys by the
alhambra will not be the only
one reaping the rewards.
But is this the start of a larger
trend? Udinese’s plan is
profitable and it has revived
Granada. As a result, both parties
are happy. Real Madrid have a
notable connection with Getafe,
but it’s not quite as imposing as
this. Should Barcelona abandon
Barça B, take over local side
Catalan side Girona FC and make
a run for La Liga? Should Arsenal
impose its eye for talented
youth by rebuilding Nantes in
Ligue 2? Is this the future of
relationships between the
‘haves and have-nots’ of
football?