Basically this is what I do.
1. Bring in the best training staff you can and instantly set all your players on the position and type of player you want them to be. IE i set the ox up for a winger role, and set Isco, and James Rodriguez up as Advanced Playmakers.
2. Make sure every week that you talk about your upcoming game, talk bad about the team or praise them whatever it all works. Just make sure you do it. Also go into the upcoming matches team and pick 1 or 2 out of their back 4 to single out as being the weakest link. Sometimes it will work and a day or 2 later you will see a reporter ask the player a question and they will say they cant get what you said about them out of their head.
3. Make sure you PRAISE your players when they are playing good. The main thing ive noticed after playing 80+ hours so far on like 5 saves is MORALE is super important in this years game. If you are on a great run make sure you keep it going by talking to your players, if you have a bad game or played bad pick em back up.
4. Ive found that having really fast left and right midfielders with good crossing ability plus a center forward with great heading ability is a great way to play this year. Set the shouts to exploit the flanks, pump ball into the box, and play wider and you will get lots of crosses headed in towards your CF.