* it's game that fulfills your fantasy
* it's game with so many possibilities
* it's improving your knowledge about football in general
* one game can took hundreds of hours and still can be entertaining
* new version is released every year - it gets more realistic, attributes are more accurate
* when your girlfriend isn't home, you have your FM!
* there is no winter break with FM, you can play in December
* when you see a good young player somewhere on TV, you can't wait to look at him in your game
* you can beat the **** out of your rivals with your favourite club
and the last one and most important for me: if you have enough fantasy, you can feel the great atmosphere of football world and community everytime you want (H)