I fined Wayne Rooney a weeks wages for violent conduct once (4 red cards in 10 games) after giving him warnings and he has been unhappy with me since . This happened in my first season and i am now half way through my second. I have praised him in the media , after games, he now even refuses to talk to me . I don't know what else to do , he is highly influencial in my team and is the favoured personel of almost the whole squad. Has anybody had someone unhappy for so long or is there something else (apart from selling him) that i can do.