Ok i haven't been on this forum for months so i've not really been able to know what you guys do or indeed don't know about City in terms of Sponsorship and development etc.
First off no Joel i'm affraid you're wrong. Don't take my "lack of research" comment as a personal attack on you, it may have been in a response to one of your posts but it wasn't directly aimed at you. But ironicly enough it appears you are actualy miss informed as to the structure of the City/Etihad Sponsorship deal. You seem to believe that the deal covers only the Shirt sponsership and Stadium naming rights. This simpley isn't the case, This deal is unprecidented in sport and covers a vast area of land which will be known as the Etihad campus, Not just the shirt and Ground naming. Indeed they are the smallest parts of the deal by far. The campus will house the youth and training facilities that this thread shows but also a College, a Call Centre, a media suite and various other facilities. In short it will be worth a fortune and the income it will generate will be huge. This is why the sponsorship deal is on such a scale.
I could have sworn I mentioned the campus, shirt and stadium all together and differentiated between them.. And it isn't just the monetary value of the deal, it's the firm investing it. This is a firm, that has never posted a profit of any kind, is only hoping to break even for the next financial year, but suddenly they have £400m to splurge on sponsoring a team, that has very little market pull compared to the big boys, and are entering into a highly saturated market. Barca, Inter, Milan, Juve, United, Liverpool, Madrid etc. all have vivid, rich histories of famous matches and trophy wins. An FA cup in 3 decades isn't going to stand a chance next to those teams, no matter how much money you throw at it. It will be years before City can build that sort of attraction in a single continent, probably after the Etihad deal is even done, so where on Earth is the economic justification - which is the crux of the matter here - in Etihad investing so much, apart from the fact of their close relations? This firm, in a free market decision, would not be making a sponsorship of this size in a million years, it therefore fails to meet FFP criteria.
Why is the Etihad campus justification? It's going to be known around Manchester, it doesn't have global attraction, it's not like shirts and the stadium where fans will constantly see and hear the brand on their TV, and just walking around the streets. You can't use your key player to market it for you as you can shirts, and although Manchester is a big city, it's minute when you compare it to the European, American and Asian markets that the aforementioned teams have sewn up. Yes, it's a great thing, but it's not something that will generate hundreds of millions for sponsors, which is what you're claiming.
I could almost, almost justify this deal if we were talking a huge firm that was posting £800m profits consistently, year on year. But we're not. We're talking about a firm with strong links to your chairman, that has never posted a profit, and isn't even close to posting substantial ones.
Cute. I wish I lived in your world where rich businessman all play by the rules and never do anything wrongly, that they'd never enter into something for fear of investigation. Oh wait, there are multiple instances of this happening with some of the most successful businessman. It's such a cool justification by Chelsea and City fans "This man has made billions, he is therefore infallible!!".