http://www.gazettelive.co.uk/boro-fc/boro-fc-news/2010/07/07/boro-plan-unique-monthly-shirt-sponsor-deal-84229-26802697/BORO are offering “front of shirt” sponsorship packages on a unique monthly basis after turning down seasonal offers that did not meet the club's expectations.
“Tailored For You” is the campaign message for Boro's “front of shirt” sponsorship packages which will be available throughout the season.
Boro are thought to be the first club in world football to offer this rights package on a monthly basis.
They believe that this approach will allow companies to target audiences during specific campaign periods.
Boro are confident that it will bring fresh interest from local, national and international companies who are reluctant to commit the financial sums required for seasonal sponsorship deals.
Basically, new sponsor (front of shirt) every month.
What a horrendous idea! Means If I was to buy the new shirt, it would be out of date within a month. Sounds to me like they struggled to find someone willing to sponsor us. Thoughts?