Why does it matter what the media says? Journalists make mistakes, they have biases etc, just like the rest of us. They're just people at the end of the day, if idiots are willing to see them as definitive experts than that's their problem. I don't think anyone here is that silly...
The reasons the British press like Jose are obvious. He's smart, suave and charming: the kind of man that can present himself as a shining example of European grace even when he's slinging mud and poking eyes. In Italy, they also lap that **** up but in Spain, where his media presence was weakest, his cockiness and origins were less of an exotic enchantment and more of an annoyance. It's hardly a coincidence: the man has obviously constructed this persona to wrap the press around his finger and it's worked.
Jose is rather like Brian Clough in many ways, which is why the media in this country will always lap him up. He makes sure to know the important reporters, ask about their families, remember the little things. He always stirs up controversy (which sells papers) and, perhaps most importantly when it's 10pm a wet Tuesday night and you just want to go home, he's always good for a quote. The last point may sound so unimportant, but if you've ever interviewed someone for publication you'll know that you naturally warm to the ones who aren't just informative (aka AVB; his press conferences are fascinating but not especially useful) but also contain those 3 or 4 wonderful little quotes for you to build your article around.
"Now", you might say, "that's wrong; journalists should always be trying to get the best information and stay impartial!" In theory yes, but in reality no. You have an editor and, especially in the digital era, a bunch of snappy subs looking for traffic and they don't want to print AVB's 30 minute tactical analysis, they want a controversial Jose soundbite. The reason they do that is because that's what sells. If you want to see higher standards of journalism in the news, then stop buying the papers that print trash and support the ones who offer greater analysis, because they'll keep printing **** as long as the public is willing to gobble it up.