Cadbury Athletic
Club Information
Cadbury Athletic F.C. is an amateur football club based in Birmingham, England, and affiliated with the Cadbury confectionary company. The club currently plays in the Midland Football Combination Premier Division.
Cadbury Athletic was formed in 1994 and immediately gained entry to the Midland Combination Division Three. The club is affiliated with the Cadbury factory based in Bournville, using the company's logo as its badge and even playing in Cadbury's corporate colours of purple and white. Although the Cadbury factory does boast its own sports ground, the first team currently play their home matches at Lye Meadow in Alvechurch, the home of Alvechurch F.C..
Cadbury finished ninth in their first season in Division Three but were nonetheless promoted to Division Two. In 2000-01 they were promoted to Division One and then in 2004-05 gained promotion to the Premier Division, where they remain to this day. In the 2006-07 season they entered the FA Vase for the first time, followed a year later by their debut in the FA Cup.
Club Records
Best league performance: 11th in Midland Combination Premier Division, 2008-09
Best FA Cup performance: Extra Preliminary Round - 3 times
Best FA Vase performance: First Round - 2007-08
Midland Football Combination Challenge Vase: Winners - 2000/01
Cadbury Signal Intent
With the drama of the Kraft Foods takeover of Cadbury finished, the American's are trying to recover some good publicity. The new board seem to have decided that the best way to increase their popularity with the British population is through the nations sport.
This is why they have evaluated the Cadbury sponsored football team. The American's seem to have decided that they should not be linked with a club who are in such a lowly league. This does not mean selling the club, however, as CEO of Kraft Irene Rosenfeld has publicly promised to keep the football club. Instead they are evaluating the potential and attempting to elevate the club to higher levels of football.
Irene Rosenfeld was speaking at the World Economic Forum:
Cadbury Athletic F.C. is an amateur football club based in Birmingham, England, and affiliated with the Cadbury confectionary company. The club currently plays in the Midland Football Combination Premier Division.
Cadbury Athletic was formed in 1994 and immediately gained entry to the Midland Combination Division Three. The club is affiliated with the Cadbury factory based in Bournville, using the company's logo as its badge and even playing in Cadbury's corporate colours of purple and white. Although the Cadbury factory does boast its own sports ground, the first team currently play their home matches at Lye Meadow in Alvechurch, the home of Alvechurch F.C..
Cadbury finished ninth in their first season in Division Three but were nonetheless promoted to Division Two. In 2000-01 they were promoted to Division One and then in 2004-05 gained promotion to the Premier Division, where they remain to this day. In the 2006-07 season they entered the FA Vase for the first time, followed a year later by their debut in the FA Cup.
Club Records
Best league performance: 11th in Midland Combination Premier Division, 2008-09
Best FA Cup performance: Extra Preliminary Round - 3 times
Best FA Vase performance: First Round - 2007-08
Midland Football Combination Challenge Vase: Winners - 2000/01
Cadbury Signal Intent
With the drama of the Kraft Foods takeover of Cadbury finished, the American's are trying to recover some good publicity. The new board seem to have decided that the best way to increase their popularity with the British population is through the nations sport.
This is why they have evaluated the Cadbury sponsored football team. The American's seem to have decided that they should not be linked with a club who are in such a lowly league. This does not mean selling the club, however, as CEO of Kraft Irene Rosenfeld has publicly promised to keep the football club. Instead they are evaluating the potential and attempting to elevate the club to higher levels of football.
Irene Rosenfeld was speaking at the World Economic Forum:
" We at Kraft are so pleased Cadbury has joined our family of Businesses. We also are grateful for the local people who are based near the Bournville Factory, who have accepted the move and continue to work at our company. We want to give something back to the British people, and so we are going to provide the people of Bournville with a top class soccer team! This will mean we are going to be proactive and fully evaluate the club that Cadbury have sponsored since 2008, Cadbury Athletic.
Now this will not mean more money spent on the club, but we will bring in some top guys to manage the side, and this will start by putting in one of our brightest, and most promising executives into the club"
BBC Sport will update this story as soon as the new manager is announced. You can find out more on Cadbury Athletic in the Non League section of the website
New Manager Appointed
The speculation on the job for the Cadbury Athletic Club is over. Kraft have announced that their Junior Marketing Executive, Ben, is taking over the reigns.
Ben landed in the town of Bournville from Manhattan last night, on
He was flew in on Kraft CEO Irene Rosenfeld's personal jet with his PA's. It is a sure sign that the Americans are trying to please the British press and population, especially as Ben is English himself.
"You know, I've always wanted to manage a football club, so as soon as the Cadbury Football Project was announced I immediately requested the transfer. I will still have some responsibility in the business aspect of Kraft, as otherwise I would only receive the £150 a week from the football side. However, as the club rise in leagues I expect to transfer more and more of my time to the football aspect."
"What are my aspirations? Well, the Premier League! In business I have learned that you must strive for the top in everything, and this is why I have set such a high aim. It is a long run thing, we are in Tier 10 after all! I can see me in this job for the next 20 or 30 years!"
New Manager Appointed
The speculation on the job for the Cadbury Athletic Club is over. Kraft have announced that their Junior Marketing Executive, Ben, is taking over the reigns.
Ben landed in the town of Bournville from Manhattan last night, on
He was flew in on Kraft CEO Irene Rosenfeld's personal jet with his PA's. It is a sure sign that the Americans are trying to please the British press and population, especially as Ben is English himself.
"You know, I've always wanted to manage a football club, so as soon as the Cadbury Football Project was announced I immediately requested the transfer. I will still have some responsibility in the business aspect of Kraft, as otherwise I would only receive the £150 a week from the football side. However, as the club rise in leagues I expect to transfer more and more of my time to the football aspect."
"What are my aspirations? Well, the Premier League! In business I have learned that you must strive for the top in everything, and this is why I have set such a high aim. It is a long run thing, we are in Tier 10 after all! I can see me in this job for the next 20 or 30 years!"
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