LFCMarshall
YNWA.
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Well yeah, if you go back far enough you can say it started with Souness, and the lack of commercial game in the early 90s. H&G didn't really help either, but we did win CL + another final under them. FSG was supposed to be the O merciful saviour, but they haven't been. Apart from last season's Suarez FC, we've been utter **** since 2010. And I can't see us progressing under them either, unless Klopp miraculously wants the job and FSG miraculously actually hire him.
FSG came in to basically save us from a financial mess - On the business side they have been fantastic. Cutting costs, increasing revenue and increasing turnover
They were never going to be the financial powerhouse we needed to compete at the top end again