Refs aren't the main reason why people don't watch/participate in womens football to be honest...
When FIFA president Blatter does this it does not help the cause of changing perceptions of Womens football at all:
Blatter added: "Female players are pretty, if you excuse me for saying so, and they already have some different rules to men - such as playing with a lighter ball.''
Plenty of reason's why standards/perception/quality of womens football is so poor refereeing is right down on my list near the bottom to be honest.