I know how to use all of these elements to get the team's morale high and keep it there. So I will start working on a new thread for the Discussion section of FM Base and I'll come back here to post a link to it when it's ready. It will be quite in-depth, so I'll aim to have it in place early Sunday evening.
But in short form:
- Get your players' confidence high during pre-season, with victories and Assertive praise.
- Take any opportunities during press conferences to praise your players - particularly when asked about a specific player.
- Use the pre-match, half-time and post-match team talks to Assertively encourage the team and individual players; pay attention to their reactions to work out when Calm comments are better received and be Aggressive when they are under performing - listen to your Assistant Manager's advice.
- Use the Private Chat function after each match to criticise poor performances and praise good ones.
- If you're in a run of defeats, use the Talk to Squad option to bump the whole team's morale.
From a tactical point of view, go through your players' Preferred Moves and skills stats to make sure they are well-suited to the Team and Individual instructions that you have given them and alter your tactics during matches to protect winning positions.
This post might help you in the meantime:
http://www.fm-base.co.uk/forum/football-manager-2014-discussion/160029-how-succeed-fm14.html