Only July 26, 2012, consistent with our strategy to grow our global sponsorship revenue, we entered into an agreement with General Motors for Chevrolet to become our exclusive shirt sponsor, beginning in our 2014/15 season. The term of the agreement runs through the end of the 2020/21 season. Annual revenue from our new shirt sponsorship agreement will be $70.0 million in the first season, and will increase by an additional 2.1% in each season thereafter through the term of the agreement. We will also receive approximately $18.6 million in fees in each of the 2012/13 season and 2013/14 season under the terms of our new shirt sponsorship agreement. Total revenue payable through the end of the 2020/21 season under our new shirt sponsorship agreement is approximately $559 million.
http://www.sec.gov/Archives/edgar/data/1549107/000110465912054176/a12-11113_16fwp.htm
357 Million pounds in 7 years, around 51million pounds sponsorship deal. Great deal, but you never know what the sponsorship rate in 7 years time, but going by today's market it is a great deal. Barcelona are getting €30 million a season for their deal. This one with Chevrolet starts off at €64 million and finishes at €74 million per season.
If they can clear the debt, Glazers will be the best owners but they have already sucked so much money out of the club it is hard to like them.
But our commercial growth since their take over is just superb. Someone on redcafe compared the last 5 years before the take over and 5 years after the take over, commercial growth was stagnated before the take over at around 40Million, now it has reached over 100Million.
With increased TV rights, new sponsors we will be up there with the best, that too without individual TV rights.
(all this counts for nothing if they don't provide funds to improve team and facilities)