Should be mentioned that 3rd is crucial for other reasons, one is the additional income from 3rd spot versus 4th or below, which isn't nothing - and secondly we need to place highly this season to add value to the club, as our 8 year shirt deal with Emirates comes up for renewal this year, and currently we're getting around 5.5m per season versus Liverpool's 20m, Utd's 20m and City's 40m. With the recent new stadium to pay off, and talent to attract/keep, it can't be underestimated how much an extra potential 15m per season would help.