I have been playing Football Manager for reasonably long time, I remember I bought my first game in 2006. In all that time, the success I've had on Football Manager has not been at all good. I've only won 2 or 3 trophies, and almost every game I play goes something like this: start game, buy good players/wonderkids (e.g, on my last game with Arsenal, I purchased Eden Hazard, Falcao, and Gary Cahill), win all friendlies comfortably, win first game of the season convincingly, and from then on I lose or draw and cannot seem to find a win from anywhere. This is even more frustrating as, for example playing as Arsenal, I lost to a ten man Tottenham in the dying seconds. After several matches like this, what normally happens is I predictably quit (even though I know one of the golden rules of Football Manager is never to quit, I just can't help it).
Sometimes, I do have some success in the first season. I did a game at Celtic for example and I won the SPL, but from then on, everything went bad. The second season I could only win the Scottish Cup, and the third season I kept losing, and again I quit. You also have to remember that this was in Scotland, so if I didn't win something with Celtic, there really was no hope.
So this is the way I see it: in every game I'm bound to fail, whether it be after the first five or ten matches of the first season or later on in the second or third season. I have no clue what I'm doing wrong. I've read a lot of the advice given to newbies (even though I do not consider myself one), I use tactics from FM-Base which have got good feedback, I sign good, recommended players, I can't think of what I'm doing wrong. You see amazing stories of people bringing low league clubs to European glory or winning ten championships in a row. HOW DO THEY DO IT???