Anybody else noticing how we are changing our commercial image lately?
Just seen this on the official website:
LeBron James wears Liverpool shirt in press conference.
I think this is great getting a major American sports star involved with the club as it can only help bring in more revenue and exploitation. In truth no European team has 'broke' in to America yet and i have a hope we will be the first.
Also we have been looking at Honda and Kagawa to increse our profile in Japan. We seem to have struck gold with our current board set up as they realise the improtance of gaining new markets.
Yeah, it's nice to have a corporate arm that appears actually to know what it's doing. Wish we'd had one twenty years ago; we wouldn't have had so much fiscal catch-up to do now, AND probably have been ensconced in new 60,000 seater stadium for several years.