This is an old article but it echoes your point exactly:
Football Transfer Rumours: Liverpool want Barcelona
This is how i approach all transfers now. I wont believe a transfers going to happen until i see the player being presented in a shirt.
Anybody remember a few years ago when United told the world they had signed Ronaldinho only for him to sign for Barcelona a day later.
Newspapers will say something is a done deal purely to sell more papers.
All transfers are being kept in house now and i dont even think ITK's are in the loop anymore.
They are not, since they kept initially leaking all the news,which puts Liverpool at a disadvantage, they have pulled away from talking to even reputable "ITKs"