As much as I ramble on about it, I do suspect the hand of terrible subeditors whenever I see information so willfully manipulated like this.
To clarify: in the digital age, a sub is someone who both checks an article for factual/grammatical accuracy and boosts it's online marketability. What does that latter part mean? Well, it be as simple as ensuring that the links in the article point to respectable sources. If you want your article to appear on the first page of Google results for "Falcao transfers to United" for example, you will make sure that this exact phrase appears multiple times in the text and that it's used as the anchor text (the text that's used as a link,
like this)
This is relevant because it reflects the changing world of the sub. As a position it is slowly transforming from one based on accuracy and style to one largely rooted in marketing. The effect of this is all too obvious. Ever been lured in to read an article by its gobsmacking title in the sidebar, only to read it and find that this title is a complete exaggeration? Subs are to blame. Ditto for misleading images, social media hyperlinks, preview text etc etc. If there's anything outside of the article itself that seeks to hook you via manipulated information, subs are often the source.
Not that you should blame them personally. They don't all head off to some dystopian factory where they're reprogrammed to spread lies and sensationalism. They don't do it because they're malicious, they do it because it's their job. If anything, they're the symptom of a much greater malaise in journalism at the moment.
You've probably heard the term "clickbait". Simply put, the idea is to present something fatuous or mundane in a way that's so sensationalised that people will feel intrigued to click about it. Yesterday, for example, a study came out asserting that wine is only beneficial to health when combined with exercise. A click bait article would go with something like "Little White Lies: How That Healthy Glass of Wine is Secretly Poisoning You" You click, you read, you go "**** that was misleading", you leave and then the cycle repeats.
Of course, these kinds of headlines are nothing new but the circumstances surrounding the net change things more than you might think. When a print newspaper does that a few times, you stop buying it because it's complete BS. Online sources are different. People feel less cheated because they haven't paid to access that content, and they will generally come back. Sites like Goal.com run on this **** now, and look how popular they are. Even skeptical people will often click their links, if only to check that there are no other sources and that this bit of "news" is complete bs.
With the exception of an elite few who are so esteemed that they are immune to editorial pressure, most journalists are affected by this. Looking at your example, I have little doubt that someone told Ogden to take the top end estimate of the wages because it creates more of a buzz. That's from a journalist from what many consider a highly respectable broadsheet, so imagine the lengths that others will go to.
The moral of the story: brand name and reputation often mean nothing. Broadsheets and tabloids now employ incredibly similar tactics, just to different degrees.