But they have had to use their coaching. It's why they are known as two of the best coaches in our generation. It's why players laud their methods. Trying to rewrite history to change that to make Klopp seem better and unique is an utter fantasy. It's never been in doubt before, yet suddenly now?
Also to put things in perspective, the amount Liverpool have spent on players so far this window is similar to Chelsea and more than City, Tottenham and Arsenal. So it seems like this whole idea of Klopp being averse to spending money was made only in comparison to United ignoring the fact that Liverpool are spending quite a lot relative to other teams in the league so far.
As you said, Klopp is a shrewd guy who knows what to say and when to say it. Another manager who understands the media well.