Life at Club: Approaching Serie B
So you've made it to Serie B. Congratulations! You're officially part of the glorious San Marino history & folklore, as you've taken the club to unmatched heights and to their first campaign ever in the Italian second tier. You've managed to escape from the Serie C Inferno and you're only one step away from Serie A Paradise (and I mean $$$), but how much time you're going to spend in Serie B Purgatory?
In my experience Serie B has been the toughest division to face for a combination of different factors like club reputation, budget available, standard of football and quality of opponents. 22 teams, 2 direct promotions + 1 via playoffs, a long, exhausting season against richer clubs with better reputation, some of them much closer to Serie A standard - Torino, Atalanta, Siena, Lecce to name a few.
The board will ask you to just avoid relegation and build for the future, a task you should be able to achieve if you can put together a decent squad. Remember, though: you're playing for the whole nation of San Marino and your main goal is to reach Serie A (and consequent financial stability) in order to improve quality of facilities and local prospects, thus starting a new era for Sammarinese football.
Nobody expects you to gain an immediate promotion, but you should really try to build the best squad you can and finish as high as possible. If you see you're comfortably achieving a safe position don't relax, push it! 6th place will be enough to enter the playoff Russian Roulette, and then anything can happen! Either you succeed or not, this attitude and experience will be a key for any future improvement of both your players and club.
More in-depth considerations:
Finances
- Money from league, TV deals and sponsorhips won't really boost your finances (not until Serie A), and your 4500 seats stadium won't help either. But as I mentioned in the Serie C introduction, this could be a good time to visit Oceania and arrange some friendlies there. Clubs from New Zealand will gladly pay you 200K euros to host a friendly, and you should really take advantage of that. Personally I spent all pre-season there, then arranged friendly matches during any winter/international break, and also a mid-week friendly (played reserves/yongsters) all season long. Guess you could do even more if you have the patience...
Transfers
- As a rule you should try to improve drastically your squad anytime you reach a higher division, and your Serie B début will be no exception. Transfer budget is again far from spectacular, but wage budget should start looking decent and your new status should attract some high caliber players. Concentrate on free agents with at least Serie B experience, and shock your board & fans with the occasional international class signing. Remember: good players are better than great tactics.
- Try to sign some decent youngsters even if you don't plan playing them regularly: they'll hopefully attract the attention of bigger clubs and generate profit from a sell or co-ownership. It happened to me quite often to receive generous co-ownership offers for almost useless youngsters! Make sure these signings don't eat your wage budget, though.
Club Reputation & Match Strategy
- Don't forget that San Marino is a rookie at Serie B level, and club reputation is something quite relevant in FM11. You were probably used to attack wildly home & away in Serie C (I did that), press your opponents, dictate tempo and control possession: well forget about that, unless you want to get thrashed badly by those Serie B powerhouses (I did that too). Even if you're confident about the quality of your team you really need to change your approach, especially away: play counter, lower your tempo and D-line, waste time, use defensive shouts. Once your team has acquired some confidence and chemistry you can re-set an attacking strategy (only at home, please) but keep using counter/defensive strategies according to different opponents and situations (e.g. when you take the lead). During my Serie B season my team proved to be almost unbeatable at home, but was often embarrassing away (and I mean the 0-8 kind of embarrassing) before I learnt the joy of playing counter.
Finally, previous general recommendations from the Serie C introduction (page 1, post 28) still count for Serie B.